The Social Artist

This past week, The Dallas Observer featured an article entitled, “Rockin’ the Suburbs.” It suggests that the most significant music act(s) happening in Dallas are not happening in Deep Ellum or any of Dallas’ largest arenas, but instead in the same out-of-the-way trade show hall where the quilters meet in Plano.

As an observer of the Dallas music happenings over the past twenty years, what was most striking to me was the way the article described how the approach to the overall music business has changed. It suggests that going to a concert is no longer about just going to hear some good music, but instead going to get closer to something a fan is already immersed in somehow… usually by way of social networking.

The bands and artists aren’t performing their sets and then going to their dressing rooms to bask in their stardom, but they’re hanging out with their fans. The fans have the opportunity to go on the tour buses and “kick it” with the artists. I got the feeling that they were looking for ways to reach the ultimate accessibility.

It’s a great article for artists, bands and promoters who are looking for ways to evolve in connecting with their audience.  To read the article, click here